A quick comparison: on your left, a mid-tier example of American double roll toilet paper. On the right, the best toilet paper Morocco has to offer. (And if you've ever wondered about all the "hype" of the double roll in ads, it is no joke!) I slipped some of the good stuff into the guest bathroom the other day prior to guests coming. Joe hadn't really noticed the difference until it touched his bottom- Joe and his bottom were thrilled with the change. What?! Too much information??